A new visual identity reinforces the company’s shift to a simplified product offering
Breukelen, the Netherlands – October 22, 2021 at 8 AM CEST – TIE Kinetix, a leader in 100% supply chain digitalization, announced today that they have officially rebranded in order to support the continued growth of their cloud-based supply chain platform, FLOW Partner Automation. As a visual representation of the company’s narrowed focus, TIE Kinetix has introduced a new logo and website to better showcase their position as a leader in procure-to-pay and order-to-cash automation.
Following the sale of the company’s demand generation business last year, TIE Kinetix immediately scaled down the product offering on their website but chose to delay a complete rebranding until now in order to facilitate a more seamless transition for customers, partners, and employees.
Today, TIE Kinetix is solely committed to helping organizations achieve 100% supply chain digitalization with FLOW. The new logo reflects this narrowed focus with the omission of text reminiscent of services that no longer offered. It is further supported by the new website which boasts straightforward language and a modern design in line with their philosophy that document exchange should be simple.
“With a consolidated focus and fewer products to develop and maintain, we’re constantly moving forward,” says Jan Sundelin, CEO, TIE Kinetix. “Since selling our demand generation business, we have a better understanding of our FLOW customers, and development is at an all-time high. We’ve made a lot of progress on the back end, and we’re proud of it. We had to rebrand to show our customers and the rest of the world who we are, what we do, and why we do it.”
FLOW is suitable for anyone, anywhere. It’s a one-size-fits-all platform that enables companies and government organizations to connect with trading partners around the world and take control of their cash flows in real time. To learn more about TIE Kinetix, visit their new website.
About TIE Kinetix
At TIE Kinetix, we deliver Software as a Service (SaaS) solutions to companies, governmental institutions, and their suppliers, to help them exchange all business documents electronically and simplify supply chain processes as a result. FLOW Partner Automation, our software platform, empowers its users to engage in smart business exchanges and streamline communication through seamless integration with any existing system. Since 1987, we have supported all EDI and e-invoicing standards and communication methods worldwide. Today, our global team of experts share their knowledge with our 2,500+ customers, facilitating the exchange of over 1 billion documents through FLOW each year.
TIE Kinetix is a public company (Euronext: TIE), and has offices in the Netherlands, France, Germany, Australia, and the United States. For more information, visit www.TIEKinetix.com, and follow us on LinkedIn, Twitter, Facebook, Xing, and YouTube.
For more information please contact:
TIE Kinetix N.V.
Patrick van Boom
De Corridor 5d
3621 ZA Breukelen