November 7th, 2019 - Breukelen, the Netherlands at 8 AM CEST

A newly designed user interface improves and individualizes user experience

TIE Kinetix, the leading provider of Partner Automation announced the Fall 2019 Release of FLOW Partner Automation today, featuring a new interface. The interface boasts an updated design for improved performance and a maximized user experience.

The performance and user experience of a partner platform is the foundation of a successful collaboration between vendor, brand, distributor, partner, supplier, and all other roles in the supply chain. Based on advancements in Artificial Intelligence and Machine Learning, the new interface is the first step in enabling further enhancement of the FLOW user experience. Notably, it allows users to see relevant functions and content in a personalized environment.

The Fall Release marks the beginning of a series of improvements to the FLOW user experience. While availability is currently limited to selected customers, the updated version of the interface will be accessible to all following the Spring 2020 Release.

With the Fall Release, customers not only have access to the new interface, but also to additional privacy settings, business processes, and data exchange methods. These adaptations further enhance partner experience and overall performance for closer collaboration between brands and manufacturers, along with their partners and suppliers. In addition, the Fall Release incorporates the new PDF-2-FLOW module for secure and reliable processing of PDF invoices from all trading partners at the lowest total cost of ownership available in the market today.

Moreover, customers benefit from the following module and functionality improvements:

  • Enhanced impersonation feature (to act as one of your onboarded suppliers/partners)
  • Improved communication and orchestration engine for 64-bit
  • Additional features on manual forms and powering modules like electronic invoicing and market development funds (MDF)
  • Optimized FLOW widgets
  • Extended and improved API framework
  • Increased flexibility in deleting/assigning leads, even in active (lead) processes
  • Overall system performance improvements

Jan Sundelin, CEO of TIE Kinetix states: “The personalization capabilities with the new FLOW interface is revolutionary in our industry. This next step enables us to truly deliver an individual and user focused experience and helps our customers to drive their business forward. In the coming releases, we will continue to build out the capabilities of FLOW and include new technologies to automatically adjust the user experience based on activities, triggers, behavior and/or notifications within the platform."

The Fall 2019 Release consists of developments and improvements for the entire FLOW platform and various modules. For a detailed overview of the improvements, please visit:

About TIE Kinetix
TIE Kinetix transforms the digital supply chain by providing Total Integrated E-Commerce solutions. These solutions maximize revenue opportunities by minimizing the energy required to market, sell, fulfill, and optimize online.

Customers and partners of TIE Kinetix constantly benefit from innovative, field-tested, state-of-the-art technologies, backed by 32 years of experience and prestigious awards. TIE Kinetix makes technology to perform, such that customers and partners can focus on their core business. TIE Kinetix is a public company and has offices in the United States, the Netherlands, France, Germany, United Kingdom, and Australia.

For questions about this press release, please contact Patrick van Boom, Chief Marketing Officer of TIE Kinetix via

More information:                    
TIE Kinetix N.V. 
Patrick van Boom           
De Corridor 5d   
3621 ZA Breukelen
The Netherlands         
T: +31-88-369-8000