Breukelen, the Netherlands – May 24, 2022 at 6 PM CEST – TIE Kinetix, a leader in 100% supply chain digitalization, is pleased to announce that Mr. Roderick Madna has been appointed as the new Partner Manager for the Benelux, Nordics & UK.

Roderick Madna has over 10 years of experience in service organizations, particularly in the Microsoft Cloud. Before joining TIE Kinetix, he held positions in partner and product management for several international cloud-oriented software companies in the Netherlands, including K3 Business Technologies and Prodware.  

As the Partner Manager for the Benelux, Nordics & UK, he is responsible for building strategic relationships with our existing partners and expanding our strategic partner relationships by establishing new collaborations. Roderick's experience will help TIE Kinetix to further expand its leading market position. 

Arjan Sloot, Country Manager of TIE Kinetix Netherlands, says: "Roderick Madna has a deep background in the Microsoft community. Based on his extensive network and background, Roderick Madna is able to shape our strategic partnerships and our partner organization to bring it to the next level. Good cooperation with our partners is the basis for delivering successful projects to (new) customers." 

Roderick Madna says: "TIE Kinetix has very ambitious growth ambitions. Through a well thought out and targeted growth plan, we are tapping into new channels to achieve these ambitions. The further development of a strategic partner channel is a very important pillar in this. I take on this challenge with confidence and enthusiasm. Besides the fact that in this role I can use my years of experience and network, I am convinced that TIE Kinetix's winning strategy and focus will contribute to successful collaborations with our partners and customers." 

About TIE Kinetix

At TIE Kinetix, we help companies of all sizes achieve their digitalization goals. From 1% to 100% or anywhere in between, our cloud-native FLOW Partner Automation platform is designed to completely eliminate paper from the supply chain, enabling our customers to focus on three corporate initiatives that drive true organizational change: business process efficiency, compliance, and corporate social responsibility (CSR).  
We believe that digitalization (not digitization) is the future. We believe in conscious development, and we believe in moving ourselves and our customers forward. More than 2,500 companies have chosen TIE Kinetix to support their EDI, e-invoicing, and general digitalization projects, and we proudly facilitate the exchange of over 1 billion documents through FLOW each year—the equivalent of 10,000 trees saved.  
Founded in 1987, TIE Kinetix is a public company (Euronext: TIE) with offices in the Netherlands (HQ), France, Germany, Australia, and the United States. For more information, visit, and follow us on LinkedInTwitterFacebookXing, and YouTube.

For more information please contact:

TIE Kinetix N.V.
Patrick van Boom, CMO
De Corridor 5d
3621 ZA Breukelen

T: +31 (0) 88 3698060