Birst

Birst

Birst is the only enterprise-caliber Business Intelligence platform born in the cloud. Less costly and more agile than Legacy BI and more powerful than Data Discovery, Birst is engineered with an automated data warehouse and rich, visual analytics, to give meaning to data—all types and sizes. Coupled with the agility of the Cloud, Birst gives business teams the ability to solve real problems. Fast.

We were able to see immediate, tangible results to help us gain consistency in our messaging and empower our partners to be more effective in their sales efforts.

Christine Blum
Senior Director Channel Marketing and Demand Generation
Birst
Birst

The Challenges

As a hot BI company, Birst has experienced rapid growth over the past several years.  As it grew, its global expansion plans required a more agile, flexible approach to marketing through its partner network. Birst’s Partner Alliance Network is a critical piece of the company’s long term business strategy.

Birst’s goal was to leverage its partner network to extend its brand globally. That meant finding a system that would easily scale to provide consistent branding and Birst-specific content to partner websites around the world, automatically and in real time as Birst updated its messaging. Partners also wanted automatic lead capture and tracking. They selected TIE Kinetix because they addressed a key channel marketing obstacle with a scalable and cost effective solution. 

The Solution

Using TIE Kinetix Content Syndication Solutions, Birst was able to streamline delivery of real-time web content, setting the company up for global growth over the next 12 months. Partners experienced quick onboarding: a 5-minute setup, with no coding or additional management resources required.

Since deploying TIE Kinetix, Birst has seen a dramatic increase in consistency of branding and messaging with all participating partners. The company has minimized time-to-market for new content and is now able to help its partners to capture and track leads effectively and efficiently.

We were able to see immediate, tangible results to help us gain consistency in our messaging and empower our partners to be more effective in their sales efforts.

Christine Blum
Senior Director Channel Marketing and Demand Generation - Birst
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